Like other marketing techniques, if direct mail marketing program is done well than it can improve your marketing effectiveness and can give up an excellent ROI. There are different types of direct mail like postcards, self mailers with reply cards, marketing products with others in coupon magazines or direct mail packets, selling out sales letter or brochures or order forms.
The results of Direct mail marketing is measurable that is you can track results from initial response and requests for more information right through to sales, repeat sales and ongoing retention. Moreover, this technique of marketing is less costly compared to other methods and can be perfect for marketing new products or services as it offers the ability to reach a larger group of targeted consumers.
The effectiveness of any direct mail advertising done depends on its consistency that is expecting superior results within small period of time is not possible. Consistent approach should be applied to acquire customers and once a company acquires them, they can mail them additional offers periodically. These additional offers are usually called as “back-ends” offers, which is the primary way companies profit from direct mailings.
For better effectiveness, the mail should have a strong content with equivalent strong heading. A heading should be such that it attracts attention and it should be designed in such a manner to create interest and desire amongst readers.
So we can say that any direct mail marketing campaign that targets right customers consistently with a strong message will definitely produce greater sales and profits.