How to Grow Your Shopify Store from Scratch?
Fact: there are over 375000 online stores that are using Shopify for ecommerce
These are great numbers – mainly because, Shopify has made it immensely easy to create an online store. There’s so much competition due to this reduced barrier to entry that more and more stores who previously hesitated to take the leap are all online now. But the journey of an online store does not end there – there is no substitute for hardwork. Building an online store and leaving it to luck is a recipe for stagnation. So, how do you grow your online business?
The better you are at communicating with customers online – the more your Shopify store will grow.
Customer Retention is Crucial for Online Stores Too
The point is, if you are losing existing customers, you’ll need to be pulling in huge amounts to find new customers to make up for it. Customer retention is a more sure way of increasing profits.
Here are a few way to do so:
Make sure that your ecommerce store keeps existing customers coming back… while you also plan for gaining new customers and growing.
Optimization is not an Option – It’s Mandatory
Again, your Shopify online store will not be automatically ‘found’ by customers – you need sweat and hardwork to get customers to visit your store. How? Optimizing the store for online presence is one way.
Here are a few pointers:
Above all, present your brand as a story – someone who cares about what the customers care about – it goes a long way in creating trust and building customer relationships.