Social Media Marketing Essential Instagram Tools For Social Media Success By Elinsys, 14th Apr 2020

Instagram, with more than one billion monthly active users, has immense opportunities for brands to find new customers, build brand awareness and analyse how their business is doing on social media. With the help of a few tools, you can turbocharge your business  on instagram. Here are some of the most popularly used social media tools to effectively run your social media campaigns on Instagram.

Apps that support amazing designs

Stunning visuals are an essential part of running a successful Instagram presence. So, even if you aren’t a professional photographer or videographer or a graphic designer, here are some smart apps that you can use:


Instagram’s default filters have been the bleeding edge of mobile photo editing for quite some time now. VSCO has emerged as a super start of photo editing – it works on iOS as well as Android. It’s free for basic presets and priced at $19.99/yr for access to the full suite of photo and video editing tools.


Snapseed allows you to fine tune your photos and allows you to apply effects with a brush so that you can perfect the little details on each photo.  It allows you to save the edits as templates for further use. It’s for Android and iOS & the good news is that – it’s free!


Another photo editing app that has a set of dozens of filters, textures and frames. It is sleek and straightforward and a must have tool for photo editing. Works with iOS and is priced $2.99/month or $17.99/year after a seven-day free trial.


Can be used to create the graphics you wish. You can add text, create multi-image layouts and lots more. It has pre-designed graphics that you can pick and modify. It’s available for web, iOS and Android.  Free for image design with pay-per-use premium graphics; from $12.95/month for Canva Pro, which includes transparent backgrounds and animation/GIF creation.

Best Instagram Video Apps


This app is from instagram itself! It lets you create a GIF-like looping video from a series of photos. When your video is complete, either publish it to Instagram instantly or save it to post later. It works with both iOS and Android and it’s FREE!

Life Lapse

Life Lapse is more feature-rich than Boomerang and allows creating longer, stop- motion videos to showcase products. You can take as many photos as you want, customize the size and adjust the speed between the images and even use royalty-free music. It’s free (with optional in-app purchases)


HypeType is the largest library of fonts and animations and makes it quick and easy to create different sections of a video and directly upload to instagram without leaving the software. It works on iOS and is FREE – but with a video watermark. The in-app purchases are available to remove the watermark and purchase additional fonts.

Instagram Marketing Tools

Report for instagram

You don’t have to be constantly clicking photos. There is an entire community of photographers doing that – you can use and curate their photos and give credit! Share their images – they get the visibility too. Sharing is a good way to build your community too. It’s an iOS app and is FREE!


This is one of the easiest ways to find relevant Instagram Hashtags for your images. It uses AI to recognize the objects in your photos and it also counts your hashtags so that you do not exceed the 30 hashtag limit. You can also save your favourite hashtags in the app. It’s for Android and  FREE!

Best Instagram management tools


Sked is used for scheduling posts and running campaigns more effectively. Sked also comes with photo-editing features to tweak and fine-tune your photos. Sked also allows for mass uploading, so you can schedule batches of photos at once and save time. It’s on the web, Android and iOS and it’s free!


Later also helps you schedule your instagram posts and has features for planning campaigns and includes the ability to explore hashtags and share user generated content. It has a content calendar and shows you a preview before you publish on instagram. It’s available on web, iOS and Android. It’s free for one user and up to 30 Instagram posts per month; from $9/month for the Plus plan for one user and up to 100 posts per month.


Iconosquare is an analytics platform dedicated to digging deep into the performance of your content on Instagram. You can track regular engagement data like followers and likes as well as get statistics about your followers, including their location and level of social media influence. By identifying your most influential fans, you’ll be able to discover new opportunities for influencer marketing and outreach. It’s available on web, iOS and Android and $29/month for the Pro plan after a 14-day free trial.

With these tools, you can be fully equipped to begin running your own Instagram campaigns successfully!

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