Approaching the end of year 2011, retracing our steps and taking a look at the most significant movements in the SEO world, there’s one name that caused a lot of havoc – Google Panda Update. Whether it brought you smiles, or it was the cause of your tears, it was Google’s successful war against content farms, scraper sites – and essentially low quality sites.
When it was initially rolled out in February, 2011, there was a lot of criticism and a lot of speculation as a large number of sites were affected. Google stepped up and clarified that the algorithmic changes were targeted towards the sites that were low quality – in the sense that they provided a really minimal user experience – no value addition to users or plain “bad” sites that were just well optimized for search engines.
Here is the series of changes:
Well, until the vacation is over, there shall be no more changes from Google, the last one was on 19th Dec, – a minor one though. We shall wait for further updates in 2012, until then, stay tuned!
Elinsys, Best search engine optimization services provider company in India which is also working on digital marketing, social media marketing, PPC and many more.
Image Credit: Google