Google Places And Local Search Ranking Factors

Local Search

  • Categories: Ensure that you have entered the category of your business. It’s a greater advantage if the category is part of your business name.
  • Google reviews are a strong indicator to suggest that the business has some credibility. To be very specific, more than five reviews is an ideal figure.
  • The terms used in category if also turn up in reviews is an added advantage, plus, the category terms in business description also matters.
  • Another factor that really seems to matter is the distance of the business from the centroid. Although Google has recently made changes to the Local Search algorithm to include authority for page and domain so that users see more refined local search results.

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