We all are aware that Google’s crawler is called as Googlebot. This Googlebot is responsible for bringing back information from the world wide web, and submitting it to Google. Google’s algorithm then indexes and ranks the web pages brought back by the crawler. In recent years, mobile devices have become smarter and the recent rise in the smartphone and tablet use gave rise to the need of designing websites specially to suit their specifications. This was a good move for website marketers. One more important change in this direction is the introduction of Googlebot Mobile. A great way to enhance user experience with mobile searches.

Well, now that Google has taken a step forward and introduced Googlebot Mobile for smartphone users, let us as SEO experts ensure that our mobile specific web pages are appropriately optimized. Ensure you follow these tips for your mobile website:

• Your mobile site must be verified in Google Webmaster Tools
• Ensure that you have a sitemap for your mobile website (include the <mobile:mobile/> tag) – rest is same as the desktop website sitemap.
• It’s a good idea to link your mobile website to your desktop website – and the other way round.
• Other general SEO practices should be followed for mobiles sits too – link building being an important one.

Image Credit: Google