Internet Marketing and SEO techniques are same for large enterprises and small businesses. Small businesses however have certain constraints regarding the targeted customer base, the channels used for marketing and the budget. Here are some of the Internet marketing strategies for small businesses can use.
Develop a realistic yet futuristic budget
Internet Marketing trends keep changing and although some businesses claim that they do not spend anything or spend very little on marketing, it is wise to slice out a good enough portion for your marketing efforts. Make strategic investments in marketing. Give your business the flexibility to try out the new opportunities in marketing.
Your website matters the most
Building a simple yet effective website for your business is the most important place to start. The important factors to consider are:
- Easy to use interface
- Simple yet elegant design
- Do not use too much of flash
- Visually appealing colour scheme
- Content and keyword density should be appropriate.
- Regularly update the content on your site.
- Monitor statistics for your site regularly.
Mobile Optimization matters too
The next big thing is definitely going to be mobile compatibility for businesses. So, if you have not yet started thinking about how to take your business to the mobile era, begin soon! You have two approaches to think about. Make the current website mobile optimized – make it responsive. You can also think of a mobile app that will help your business target the larger customer base that today’s Androids and iPhones have.
Listings for Presence
Make sure your business is listed in the most common online directories as well as on Google, Bing, Yelp and other places like SuperPages etc. Customers searching these sites for specific services and products can contact you easily. Make sure that your listing is updated and has all the correct information about your business without any typing errors. This could be a great channel for those customers who look at these listings and call you directly.
Online reviews are a great way to improve the credibility of your business. Feedback is a great way to run a successful business. Customer reviews, whether good or bad should be taken seriously. Managing negative reviews is a great way to improve customer relationships and bring back the almost lost customers.
Social Media Presence
Social media presence is a tried and tested way to establish a web presence. Social media can do wonders for start ups. Today, there are so many social media sites, it gets difficult to select one. Although there isn’t one that is better than the other, it will require some research on your part to determine which works best for your business.
Automated Scheduling and Reporting tools
You can take advantage of the advanced tools available for internet marketing these days. They help you automatically schedule content as well as generate reports more easily and accurately.