Mobiles are becoming the first point of access to your business. Customers use mobile phones for almost everything – from shopping to paying bills to pure entertainment. Businesses also are realizing that they need to be where their customers are! Keeping customers as a priority ensures that your business goals are aligned to customer demands and expectations from your brand.

However, there are many myths and misconceptions regarding mobile apps development services. Let’s take a look at each one of them.

Once your app is online, your customers are bound to flock!

This is the most common misconception. Developing an app is just the first step. You need to promote your app, get it listed among the top apps in app stores. Only then will users download it and you will be able to reap the benefits of mobile apps for your business. Keeping your customers is the next toughest job you will fact. So, do not sit back after the app is ready.

Ideas are everything

If you have a brilliant and unique idea that no one else has implemented yet, chances are that no one else will identify with it too. This does not mean that you stop thinking of really unique ideas – it only means that you need to understand how to give your idea a life too. Make it work, make it popular and have a strategy for execution. A well executed mobile app idea is bound to succeed!

Asking for advice

Never take advice from anyone who does not have to bear the consequences. So, if you want a real feedback, ask it from someone who has used your app. Ask advice from those who work with such apps on a daily basis you will get a more realistic idea.

Marketing an app means spending money

Paying for marketing is by far the easiest route to take. This does not make it compulsory for you to spend money for marketing your app. A successful marketing strategy begins with developing a great app. If your first set of customers are delighted, your app will see success sooner. Marketing can be a secondary strategy in that case. If the product is outstanding it will sell no matter what!

A good looking app gets a 5 star rating

Good looks are important for the app. But above good looks, performance and user experience of the app matter the most. If the app is truly good, the users will automatically rate it as good. If your app itself is not good enough, no matter how good you make it look, it will never get a 5 star rating.

Mobile application development is something that all businesses are rushing into. It is hence important that you understand all the opportunities, challenges and myths and truths and then develop a great mobile application strategy for your business. If you get it right the first time, you app will see success sooner and your business will see the positive impact of going mobile.

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