Keeping your store fresh and vibrant is the key to running a successful eCommerce business. Updated content, images and promotions along with giving a new look to your navigation and other design elements could give a truly fresh look to your website. Every few months you have a new marketing scheme or a new ‘sale’ or discount offers, but have you checked whether you have removed the promo banners of an ended sale? Have you checked whether your sales logos on featured products have been updated?
Don’t fall into this trap! Don’t neglect your eCommerce website after the initial fuss around it is over. Ecommerce website development includes all the features you will require for updating your website easily from time to time. You can customize the website and add or remove features as per your requirement and convenience.
Here are a few eCommerce tips to keep your website fresh:
Assign yourself a weekly clean-up task
You will need to go through the home page, category pages, banners, shopping carts and other special landing pages created for promotional purposes. This will help maintain the look of your website and help you with giving your customers a better shopping experience at your online store.
To make your site outshine the rest, make sure that you observe the competition. Pick your closest competitors and make sure you observe the sales and deals that they are offering. Make sure that your deals aren’t exactly the same.
Follow the latest design trends
Make sure that you follow the latest design trends and implement them in your eCommerce website. E-commerce has a lot of features to take care of. Product description, videos, how the images are displayed, ability to zoom in and zoom out etc. Check out the latest in HTML and CSS and make sure that your website incorporates all such features.
Post new content
E-commerce websites also need to maintain blogs. You can also have a great promotional channel via social media like Facebook and Twitter. You need to keep your website bubbling with fresh content and something new for the customers to read.
Maintaining inventory and stock messages on your website. Whenever a product is out of stock, hide them or remove them until they are available again. Or mark them as out of stock.
Every few years there are new design trends and new styles that are implemented in web design. Make sure that you consider redesigning your website. This gives your website a trending and fresh look and gives your customers the fresh look and a great shopping experience that they were expecting from your website.
Ecommerce websites are definitely a little tedious to maintain, but are very easy to implement. Make sure that you take the time and effort to do so or your end of season sale will go on for years and your holiday discounts will go on all year round!