The search engine marketing plan is basically designed for online businesses and corporations to improvise on their brand awareness, lead generations and customer retention on their current website and SEM program.
The search engine marketing plan includes a thorough evaluation of the potential revenue and lead generating capability of the client’s current website, search engine marketing strategies and tactics against all the business objectives and goals.
There are basically five components which are included in Search Engine Marketing Services Plan which has been listed below:
1] Market Analysis: It covers the market analysis which includes market trends, market size, market needs and online position of the client’s product or services in the market. It includes total analysis of the market like its strength, weaknesses, opportunities, the competitive analysis and total analysis of products and services.
2] Search Engine Marketing Strategy: This includes mission statement for the online business, measurable client goals and objectives, budget, target market segments, online products and services positioning, current and future search media mix, search engine visibility and strategy.
3] Website Analysis and Conversion Improvement: This section provides the expert review of the content, usability, functionalities, consistency, trust and confidence building, error handling, information architecture and conversion capability of the client’s website.
4] Implementation Plan and ROI: Search Engine Implementation plan defines the search engine marketing strategy, the content and functionalities of the website to be provided to the clients and the marketing plan with maximum online visibility, conversion rate and ROI.
5] Review Process and Delivery: This review and delivery process includes review of the client’s business objectives and goals, initial visit to the client’s website and search engines to start the evaluation, delivery of the search engine marketing plan and follow up session to review the plan.