Yelp allows users to place reviews for local services and goods and businesses. Yelp also offers local businesses a free listing on their website with a no follow link to their page. They provide an opportunity for branding and gaining visitors that you wouldn’t have otherwise got from an organic search results. This is a different visitor base to tap! Local SEO strategies work well for a locally targeted audience.
It is of utmost importance to keep your local business information updated. Well, if your information is incomplete or incorrect you stand to lose credibility and this is a huge potential loss of revenue. The other important factor is customer reviews. In other citation websites like Google places, the quantity of reviews matter. The more the number of reviews the better. In case of Yelp, positive reviews matter. A negative review can take you down!
So it is important that your local SEO services include consistency in information an all local websites and ensure that you work towards gaining many reviews – positive ones!