Ecommerce sites are always striving to find a balance between creating engaging content and ensuring that the content is SEO friendly too. Especially the product pages where content is sparse and needs to be absolutely engaging, yet there are limitations when it comes to SEO best practices. Finding the right balance is the key to making a great SEO optimized product page that will also be attractive and engaging enough for customers.
You do not have to be an SEO expert, to begin with, ecommerce product page optimization. You can begin with a few simple steps.
Market research
It’s essential to devote a sufficient amount of time for market research. Optimizing your product pages does not necessarily start with keywords. It starts with a good understanding of your customers and then identifies how your product can fulfill what they are looking for.
Keyword research
Analyze how your customers think and determine what they are searching for. Experiment with different combinations of terms that will most effectively describe your products and address what your customers are looking for. Use a keyword tool to generate the right keywords
Follow ecommerce best practices
Now that you have established which keywords are good for your ecommerce site, it’s time to incorporate them into your content. So, where will you use them? ‘
- Title Tags and Meta Description – These are what show up in search engines as a sort of “preview” for what the page content is about.
- Internal Linking – Including internal links to other pages on your website encourages users to explore your site further. The longer visitors are engaged, the more likely they are to make a purchase. Internal links also make it easier for search engine bots to crawl your site which can help boost your SEO ranking.
- Descriptive headers – Along with including the benefits, specs, and features, also include the keywords that you wish to promote for that page. Make sure that descriptions are unique and not copied from any other site.
- Alt Tags – Every image you place on the product pages must have an ALT TAG
Add images and videos
Images and videos not only boost your SEO but are also a visual appeal to the customer. They increase the customer engagement on your ecommerce site and improve the chances of conversions.
Optimize call to actions
Call to actions need not be an afterthought. They are like your last attempt to get your customers to buy. Get creative with your call to actions. Simply buy now, or sign up tend to be overlooked.
Creatively written call to actions can ensure that customers take a last glance at your product before they make a conscious decision of purchase or not.
Test performance
SEO is not a set-it and forget-it kind of a tool. Check your ecommerce analytics regularly. Make a note of what’s working and what’s not. Re-adjust your SEO strategy accordingly.
SEO strategies always require you to periodically test the performance and adjust accordingly. Especially for ecommerce sites where product pages play a very important role, make sure that you review your SEO strategies.
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