As technology influences every walk of life, digital marketing will see some of the most promising trends of all times in 2018. With AI and data analytic tools being implemented, brands will see a lot more improvement in the data available to base their marketing strategies on.
Here are the top digital marketing trends that will rule 2018
Twitter and LinkedIn
In 2017, Twitter saw a slight slowdown as compared to other social media platforms. Even though it made some major changes by increasing its traditional 140 character count to 280, it did not see too much success. Many brands felt that the 140 character limitation gave impetus to creativity and believed that it was differentiator for the platform. It was sometimes challenging, but was fun too!
Meanwhile, LinkedIn has made a lot of improvements to its advertising platform in 2017 offering new opportunities for B2B and B2C brands. B2B brands especially experienced a boost on LinkedIn. B2C brands however moved more towards Instagram. B2C brands tend to see greater user engagement on Instagram.
AI and Behavioral Marketing
Until 2017, marketing platforms collected and stored information such as site usage, browsing patterns and search history and content preferences to create customer profiles and behavior marketing strategies that help marketers create custom messages for these prospects. The next stage in this direction is even more exciting. Machines will have the capacity to make strategic marketing decisions. Software will analyze the data and build customer segments and start and stop campaigns across various channels and create custom copy that will target custom audience. There is no data that is more insightful when customers themselves tell you what they want – by the actions they take. As technology keeps improving, it is more likely that more and more brands will embrace AI and Live chat to better the services for their website visitors.
Influencer marketing seems to be a trend that is catching on. Brands are starting to take notice and investing heavily in such activities. Customers play a huge part in influencer marketing. Brands give their customers a chance to suggest their products and this type of user generated content greatly influences new buyers. It makes the content feel less staged and more natural. This trend will continue in 2018 too.
Privacy Protection Will Be a Major Priority for all
Compliance to the new privacy policies and regulations will be something that brands will follow in 2018. Data collected from customers will be regulated and brands will use it for business and marketing purposes only. Smart marketers will use privacy protection and data security as a value proposition across all industries and product offerings.
These trends are heavily influenced by new technology and platform evolution and improvements. 2018 will see a lot more changes in digital marketing and the processes will become more analytics based due to the availability of tools that can provide marketers with intelligent data to base their marketing strategies on!