User Experience – UX design is a mix of elements you use to interact and engage your customers with your brand. Web designs and product designs have seen a lot of trends come and go. Capturing what your users demand and delivering exceptional experiences is what good UX and UI design entails.

Here’s what’s trending in the world of UX and UI designs

Powerful Browsers

The browser is no longer the internet’s only vehicle, and yet, browsers today impact you UI and UX designs the most. They are getting faster, more powerful and attractive. All modern browsers support WEbGL2 which allows for 3D textures and object rendering, fragment depth as well as vertex array objects. The browser speeds have increased too due to streaming compilation impact design. The new web browser capabilities are bridging the gap between conceptual design and reality.

Animate with a purpose

New browser capabilities have opened the door for animations. It includes motion design that involves a lot of design aspects and engages the customer in a refreshing way. Motion design goes beyond presentation. It speaks louder than lighting, positioning and material. Motion narrates your story. If done right, purposeful animation could do wonders for your site.

Interfaces with 3D

For quite some time, designers have been avoiding 3D in their UI designs for the sake of speed and performance. Better browsers and the mobile industry with the all new powerful chips made it possible to not only render 3D object, but also use them within the interfaces. Their screens are perfect for these kind of animations.

Surreal designs

Surreal designs create and emotional impact. 3D and motion designs built with advanced technology does not mean that they create an emotional impact. Some designs attract attention when they balance out the common sense and are playful enough to create an impact – illustrations could work like magic to create this effect.

Gradient 2.0

Gradients are no longer used for attracting attention. They are used for bringing depth and dimension to the interface. Gradient 2.0 is hence simpler and more subtle. It does not use conflicting colours and has a clear source of light.

Variable fonts

Typefaces generally had limited parameters to adjust. So, designers had to simply consider whether the font is legible in the context or height and letter width. Well, other forms of rich typography required designers to provide all the files and the font styles used. With variable fonts, designers would need just one file.

Voice UIs

Designing a UX is not only for the visual and visible aspects of your site or product. It means designing logic and operating psychology.. Well, Voice UI requires this the most. Designing for Voice controls requires natural language processing and has more to do with writing, building context and synthesizing data.

UX writing and editing

To build user experiences, other than interactions with your design, the words matter too. The way you talk to your customers matter more than ever.

From bright colours to gradients, from simple typefaces to animated text – from simple writing to storytelling – UX design has come quite a long way. As technology evolves, and customer demands change, UX and UI designs will definitely see more trends in the near future.