Traditional techniques from print design are also applied to the Web like the layout of the websites often resemble those of print magazines or posters, with headlines, multi-column text, highlighted quotations, images, side notes and foot notes. Furthermore faster and better Web browsers have also offered more choices to web users. Growth of platforms has also led the web to focus more in getting information in real-time such as twitter or facebook. So social optimization of websites coupled with integration of all marketing activities – e-mail, websites and social networks — will be the key to success.
The design of the website should be more interactive and responsive. More attention should be paid that how the functionality is being presented. As web designers look for more ways of attracting users and prospects to their websites and generating business online, personalization is emerging as an important component of managing the web experience for site visitors – and delivering business value.
Moreover the recent trends are embossing, PNG transparency, rich user Interfaces, Font replacement, Huge Images, Modal boxes, Media blocks, the Magazine look, slideshow navigations, Introduction blocks which are expected to grow this year.