Social Media Marketing What Makes PPC Advertising So Special? By Elinsys, 15th Apr 2011

Pay-per Click is one of the effective online promotion strategies which are aimed to attract traffic through search engines. It is a paid search marketing technique where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

Some important benefits of PPC which makes this strategy so special are:-

1. Custom Budgeting:

PPC advertising allows you to specify how much you want to spend on any given day or month. Every business has different budget for advertising purpose.

2. Immediate results:

The research, set up and implementation cycle of pay-per click advertising campaigns can be done in few days. Also the results of pay-per click campaigns are immediate that is the day your ad is placed, the clicks o your website begins.

3. Brand awareness:

Even if people don’t click on your ad, they get aware of you when they see your ad in the sideline. In fact, some people just setup ads which are designed not to be clicked on, but for the brand awareness only.

4. Geo Location:

Local and regional campaigns benefit the most from geographical targeting. If you want to target some particular city than just target that market for your PPC ads and you are done.

5. Real-Time Tracking:

PPC ads can be easily tracked throughout the PPC interface that the search engines give you. You can track what keywords are being searched, how many people clicks your ads and you can even track if they bought a product from a click.

6. Simple and 24/7 Advertising:

The interfaces on the PPC management pages are easy to use that is pick up a keyword, bid a price and an ad and you are done with it. Moreover, your ads remain open 24/7 and it is needed as your customers search at anytime not necessarily during business hours.

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