Looking back in time, 2017 was definitely a good year for WordPress. There were surely a few stories about security breaches and a few examples of branding gone bad, but in the world of web design, these kinds of tales are inevitable. In 2017, every business strived to build better online experiences for their customers and include features that are in sync with Google’s requirements for search friendliness too. The focus on security and performance of a website will never go away and every business will have to adapt to and master new web development trends. The good thing about web development in 2018 is that there will be no need to reinvent the wheel and lessons learnt from the old trends will ensure that the next year has new opportunities for businesses.

Web Design and Development Trends for 2018

Let’s start with some of the most popular web design trends in 2018. Again, there’s nothing really new here; however, you’ll find that each has a unique spin on what the current best practice is.

Adventurous Color Palettes

Color psychology can do wonders to improve your web designs and create an impact on the minds of customers. Using color principles, you can create appealing online experiences for your customers and make your website more relevant to your business.

Rule Breaking Typology

It is expected that there will be a major shakeup in the world of typography. Traditional fonts will still hold an important place in the body of the text on websites. The headings and sub headings however will see a great more experimenting. It may get funkier or a little more unconventional.

Hand Drawn Graphics

Handwritten text gives your website a warm look. This will now be true for graphics too. Hand drawn graphics will make your website look warmer and more welcoming. It gives your website a different sense of ‘life’.

Subtle Animation

2018 will introduce newer ways to add animation to your websites. You can use the ready tools available to add these animations to your WordPress website. WordPress plugins are also available for the same.

Sticky Elements

Obstructive pop ups are now out. Today’s websites prefer out of the way pop ups. 2018 will see less of pop ups and more of sticky bars that can be seen to the bottom or the side of the web page. Not just promotional offers that pop up while you browse any of the websites.

Push Notifications

Push notifications are delivered directly to the users desktop. Push notifications will not supercede email or pop ups, it’s a good new addition to your website – to reach new customers and visitors in real time.

Augmented Reality / Virtual Reality

As we move into 2018, augmented reality and virtual reality is making it huge in the web world. It adds to the user experience and gives your business the advantage of better customer engagement.

WordPress Plugins

2018 will also see a number of innovative WordPress plugins making web designing with WordPress easier than ever. WordPress already has a rich set of innovative plugins. This trend will continue in 2018 as well.