Next time you search for something on Google, check out the results. On the left hand side, you see the links to the websites that were returned organically. On the right hand side there is a column that has links to the paid ads that were targeted for the same keywords. Both of them are essential for your website. The ads on the right are pay per click or PPC ads. They are a great way to instantly drive traffic to your website.
So, how exactly should you plan for a search marketing campaign? What are the things you should consider to begin with? Here are a few points to consider:
Over 70% of your website visitors land on your website via search results. So, make sure that your search marketing campaigns are carefully planned and executed. Right from selecting the right keywords, to creating excellent ad copies and selecting the right audience – every step is important and requires strategic thinking on the part of your digital marketing team. Ensure that you get it right to see long term benefits! If you want to make your own PPC campaign, then contact
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