With an aim to keep the love of Italian products live, client requested an e-commerce site that
could display beautifully handcrafted and designed products online.
This would give the right exposure to artisans and craftsmen to sell their products to a wider customer base.
Magento was selected as a platform for developing Boutique Italiana due to the rich e-commerce features provided by this platform. To be able to showcase products from multiple vendors and to a global customer base, the platform had to have features that supported such an online business. Moreover, Magento offered just the right features for efficiently handling shopping carts, multiple currencies and a myriad of products that appeal to a global customer base.
Client wanted to create an online presence for Italian products and wished to share the Italian culture with people. Each product is unique and very creative. The artisans, artists and entrepreneurs needed a marketplace online to display their creativity.
- — Theft & Fraud
- — Bad Guest Experience
- — Inadequate Auditing
Due to the ecommerce nature of the website, Magento was selected for development. A marketplace was created to enable artisans and artists to upload their products for the world to see and purchase. Ease of product addition, removal or editing was made very easy. The site was developed with a traditional look.
Artisans get an online platform for traditional Italian products
Faithful to the Italian roots, Boutique Italiana provides an online platform to bring artistic products to the world.
- – The website was given a traditional rich look.
- – Every icon and element on the website was given an artistic touch.
- – The design was kept clear and clutter free.
- – Easy to browse categories and products enable customers to conveniently locate their favorite products.
- – High quality graphics and images were used to increase the appeal for the displayed products.
- – The ecommerce site was developed with all the features for usability such as easy navigation, quick payments and checkouts.
- – The overall shopping experience for customers was carefully designed.
Discover a bit of Italy that you did not know!
The aim of developing a website for Boutique Italiana was to bring the rich culture of Italian art – online – with unique products from artisans and craftsmen. The marketplace successfully brought together all the people who loved traditionally Italian things on one platform. The rich look of the website was appealing to the audience and the website accomplished its aim of selling more quality products.
The website was developed within a short span of 4 months.
