Google has announced that Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics has already stopped collecting data from YouTube channel pages since February 1, 2021. So, it also means that historical data will remain accessible but new data hence forth will not be tracked. The ability to establish a link between Google Analytics and YouTube was removed last year in November. Some of the channels which had existing connections were able to view data until early this year.

There wasn’t a big announcement of this news and Google did not publish it too. But, there are still users who do use the link between Google Analytics and YouTube. Not as many as those who use analytics data within YouTube Studio. Many YouTube creators use the data within YouTube itself as it is more complete and there is very less incentive to establish a link to Google Analytics, unless GA was already a part of their workflow.

Today, YouTube Analytics is the best source for marketers to access up to date information on YouTube channels. For marketers who solely relied on Google Analytics, it’s time to make some serious changes and familiarize yourself with the new tool.

YouTube Analytics gives the performance of your channels with up to date metrics and reports. Site owners do not have to enter a code like Google Analytics. YouTube Analytics gathers data from all channels automatically.

• Overview – shows the key metrics for your channel
• Reach – shows the number of impressions and clicks
• Engagement – shows what your viewers are watching in total watch minutes.
• Audience – shows who’s watching your videos and the number of unique views and subscriber growth or decline.
• Revenue – shows how much money the channel is earning

It’s a good change for YouTubers – they can get details about their channel within YouTube itself rather than linking to GA.