Google has announced that it is working on integrating the data from Search Console and Analytics into one and that the report will be accessible from either service. Google has already started sending emails to site owners about this upcoming trial integration. This feature allows you to export data from Analytics and a linked Search Console property. The email also states which property can be used in the trial experience. The complete report will be available in a few weeks time and all website owners will be notified of the change. The announcement also says that if any site owners want to opt out of the trial, they can simply unlink their Search Console and Google Analytics properties. The email also points to the page where users can link/unlink their integrations between Search Console and Google Analytics.
So, why would website owners want to view an integrated report rather than viewing both the sets of data separately?
The Google Search Console and Google Analytics integrated reports are still in the trial phase and there are a lot of things that remain to be uncovered. There are a lot of assumptions at this point and we will know the exact details of this feature only when it is officially rolled out by Google. Until then, if you have received the email, it’s worth a try!