The impact of COVID-19 has been seen in a lot of ways – businesses especially SMEs, local businesses and non profits have suffered too. Throughout that time, organizations have done their best to stay in touch with their customers via technology applications. Google announced that it can do more to help nonprofits and businesses through this crises and after – while they recover and get back on track.
Google announced on 12th June – a $200 million increase to their annual Ad Grants commitment, to offer a total of $1 billion to support the non profits. This is especially for the non profits that are tackling the pressing issues such as the COVID-19 response, recovery – in the developing economies.
Connecting consumers to business
Google says that it has been noted that searches for local services like ‘carpet cleaning’, ‘air conditioner repairs’ have increased by 50% in the past few months – since the lockdown. Google is now making it easier to book these services directly in Google Search on the mobile via the Local Service Ads. The Local Service Ads help people find and compare and book the nearby service providers conveniently and quickly. As people have been limiting their in-person or in-store interactions, they are looking for real time updates on product availability at local stores. Searches for ‘curbside pickup’ and ‘in stock’ have also surged by 70%. Google aims to help people find stuff online quickly and easily. The shopping tab will now show helpful local store information that includes availability, location and fulfillment options like delivery and curbside pickup. For now, this option will be available in countries where the shopping tab is available.
Digital tools made available
Digital tools have become the lifelines for businesses around the world. 1 of 3 businesses also say that without digital tools, they would have had to close all or part of their businesses. Businesses – especially small businesses and local businesses are at various levels of digital transformation. Some are completely online, some are partly, some are almost there while some are still planning. Google is committed to helping businesses get online and grow with these easy to use tools. Google has introduced the ‘Grow my Store” tools for retailers in the US and Europe. Businesses need to enter their website URL into the tool and within minutes, they will get a custom report. In order to make businesses more discoverable, Google is also introducing Local Opportunity Finder. Enter the name of your business and Google will provide personalized suggestions on how to make improvements to your business profile. Finally, Google also expanded Smart Campaigns to 150 countries and are making it easier to create ads in just 15 minutes while on the go. Starting today, businesses can use smart campaigns to create Ads.
Google has made sure that it supports businesses in need in times of crisis!