The COVID-19 constraints have made it evident that businesses without an online presence are actually ‘locked down’. The coronavirus has not only disrupted lives but also businesses. Businesses therefore need to focus on agile and streamlined processes that allow merchants to quickly adapt to new market circumstances.

Magento, the most popular ecommerce platform has ensured that online stores that are based on Magento get additional features required to handle business in the face of a lockdown. Here are a few updates on how:

Magento recently launched a Business Acceletation page. It curates a wealth of guidance and best practices for online stores. It also gathers resources from around the global ecosystem to help merchants navigate these uncertain times. Merchants and online store owners can set themselves up to not only survive this uncertainty, but also plan ahead for sustained success.

• Magento’s latest release of Magento Commerce, introduces enhancements to improve capabilities, security and performance while also allowing unparalleled shopping experiences for customers. With new and improved features, merchants are allowed to react swiftly to rapid changing conditions and capitalize on what ‘online’ can do in times of crisis.
• Magento puts powerful AI technology into the hands of customers to help them drive growth more efficiently. Adobe Sensei with new Product Recommendations feature delivers automated and more relevant experiences to every shopper across their storefronts.
• Offering more efficient content creation and reuse across multiple sites with Page Builder Templates: With this, merchants can save previously created content and layouts. This reduces the time and resources to create engaging content and spin up new pages from scratch.
• Businesses all over the world have stepped up communications to keep customers informed about their businesses. Templates enable merchants to quickly create basic structure that is relevant to all brands, save it and apply with the corresponding region or brand-specific changes.
• Magento also released a new version of Amazon Sales Channel extension that brings a fasterand simpler onboarding process. It also features a new UI with a fresher look and easy to read dashboard across stores.
• Connecting Magento store with Amazon Seller account has never been faster or easier.

Among the other announcements are – new scenario deployment process for Magento Commerce hosted on Cloud infrastructure. As of Magento 2.3.5, all core payment integrations, except PayPal have been deprecated. Merchants should transition to their corresponding Marketplace extensions.

Magento has always been on the forefront of ecommerce and new features that support merchants to offer exemplary services to customers are rolled out as times and trends change. These were a few trend setting features in times of crisis that merchants should know about and implement as necessary for their online stores.